The Mar Vista Tract was designed by Gregory Ain in collaboration with Joseph Johnson and Alfred Day. Ain was a significant "second generation" modernist architect who had worked with and was influenced by the first generation of California Modern masters - European immigrants Richard Neutra and Rudolph Schindler.
Gregory Ain apprenticed with Rudolph Schindler and Richard Neutra, and went on to have a huge impact on Modernist housing for the masses through projects like his Mar Vista tract.
Designed by modernist architect Gregory Ain in collaboration with Joseph Johnson and Alfred Day in 1947, the Mar Vista Tract was developed to offer cost-efficient housing that embodied the aesthetics of modern architectural design.
100 homes were planned on a 60-acre site, each priced at around $12,000. Advertised in the L.A. Times in 1948 as “Modernique Homes”, selling points to young families included ultra-modern designs, adaptable living spaces for changing family sizes by means of sliding panels, and a rich color scheme for each home based on the Plochere Color system.
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And/Or Download the pdf:
Gregory Ain’s Mar Vista Housing Tract:
An Alternative To The Conventional Housing Tract” by
John Mckinley Mimms